CB Buyers List Builder User Manual

TRACKING CAMPAIGNS

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TRACKING CAMPAIGNS

Tracking 101

Campaign tracking is a fairly complex process, so I won't attempt to go into any detail here about how it is achieved. I'll simply give a "broad strokes" description of what it is all about and how you can configure the ClickBank Buyers List Builder to determine which of your ad campaigns are making you mony and which are not.

The way to track your return on investment (ROI) when running paid advertising campaigns is to use a tracking application that monitors the clicks and actions taken by people who click on one of your advertisements. An application like Prosper 202, which can be installed on your own server, can be configured to track conversions on your campaigns. This means that if someone follows one of your ads and ends up buying something from a vendor you can record the sales conversion with Prosper 202 and sift the money-making ad from those that are not making you money.

Prosper 202 is not the only campaign tracking application out there, but it is free and it is popular. In particular, it offers two ways to track conversions, one of which can be integrated with the ClickBank Buyers List Builder to automatically keep track of which ClickBank related ad campaigns are converting and which are not.

Campaign tracking is normally performed by inserting a "tracking click" or two between the click on the ad destination URL link and the hand off to the site of the vendor responsible for securing the payment from the prospect and recording your commission. Once a "click record" has been recorded in the campaign tracking application, a "click ID" or subid value, is used to identify the click record that contains information about the actual ad that attracted the prospect's attention and possibly lead to a sale.

If the subid value can be extracted from the tracking application and passed to the vendor at the time the prospect is handed off to them, then it is possible for the vendor to record the subid value and parrot it back to the tracking application when a sale takes place.

ClickBank provided the TID value for this purpose. You can add a 'tid' parameter to the ClickBank hoplink and ClickBank will record the value and make it available to you again at the time of sale, provided you know how to use the ClickBank Instant Notification system to retrieve the details of the sales transaction. Luckily, ClickBank Buyers List Builder does all of that for you, and the TID value can be seen on the "transactions" page that lists all of the transactions that have been posted to the application.

It is therefore a fairly simple matter to use the TID parameter to pass along the subid value from your tracking application when you are creating the hoplink that sends a prospect along to the vendor's site. Of course, you will have to do this on the fly - extract the subid value from your tracking application, and then fashion a hoplink that includes the subid value in the TID parameter.

So for example, if the subid value generated was 688, you might create a hoplink like this:

http://nickname.vendor.hop.clickbank.net/?tid=688

Once the TID value is known to you after a conversion has taken place (a sale has been made) it can usually be "posted back" to the tracking application so that the winning ads can be sorted from the losing ones. For example, Prosper 202 provides a "global postback URL" to which the subid value can be appended before the URL is invoked and the subid is sent on to Prosper 202 to be recorded as a conversion.

In the next section we suppose that you are familiar with your tracking application, understand the purpose and implementation details that surround your postback URL, and you want to know how to configure the ClickBank Buyers List Builder to make use of that postback URL to record your ClickBank sales in the tracking application.

Tracking Configuration

To make this section a little more concrete when we discuss how to configure the ClickBank Buyers List Builder to post conversion data back to your tracking application we'll pretend that we are dealing with Prosper 202.

In order to implement conversion tracking with ClickBank we need to get access to the subid value generated by our tracking application. With Prosper 202 this is done by using a "direct link" from our ad destination URL to our landing page (where we extract the subid value from the query string and create a suitable hoplink to pass the subid value onto ClickBank).

So in this case your ad destination URL will be a Prosper 202 tracking link (to the /tracking202/redirect/dl.php script in your Prosper 202 application).

The subid itself is numeric so it is easy for ClickBank Buyers List Builder to spot what looks to be a subid value and post it back to the tracking application. However, to ensure that only the TID values you want to be treated as subid values are posted to your application, you might wish to prefix the TID values with a suitable string so as to "tag" them as subid values.

The option to specify a subid prefix is provided on the ClickBank Buyers List Builder configuration page for. If you use a prefix (such as 'subid') you will need to tack the string prefix onto the actual subid value and use the result for the ClickBank TID tracking variable in your outgoing hoplink to the vendor sales page for the product.

So for example, if the subid value generated was 688, you might create a hoplink like this:

http://nickname.vendor.hop.clickbank.net/?tid=subid688

This is the strategy I use, as it ensures that the ClickBank Buyers List Builder is able to identify with certainty the TID values that are meant to be interpreted as subid values. But the use of a prefix is optional. Whether you use a subid prefix (recommended) or not, ClickBank Buyers List Builder will recognize the numerical portion of the TID value as being a subid and the value will be posted back to the campaign tracking application (e.g. Prosper 202) to record a conversion.

The end result is that you can track ad performance in your Prosper 202 stats area.

CONVERSION TOKENS

When you specify the postback URL to be used to record conversions in your campaign tracking application there are TWO tokens that can be added to the URL and these will be substituted for suitable values just before the postback URL is invoked. The first is the subid token [[subid]]. This token should appear in your postback URL in the spot that should contain your subid value. This token will be replaced with the actual numeric subid value extracted from the TID value by ClickBank Buyers List Builder.

For example:

http://prosper202.yourdomain.com/tracking202/static/gpb.php?subid=[[subid]]

If you wish to override the (default) campaign commission amount associated with your tracking campaign, and replace it with the actual dollar value associated with the ClickBank transaction, use the [[amount]] token in your URL. This assumes that your postback URL provides such an option, but the Prosper 202 postback URL certainly does. This token with be replaced with the numeric (dollar and cents) amount before the URL is used to post the subid back to the tracking application.

For example:

http://prosper202.yourdomain.com/tracking202/static/gpb.php?subid=[[subid]]&amount=[[amount]]

Well, that's it for recording ClickBank conversions with third party campaign tracking applications. Visit the ClickBank Buyers List Builder configuration page to set up your conversion tracking details.


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