That statement might sound a little disengenous given that so many products these days manage
to insert Google into their product name for instant marketing appeal. But in this case the software
actually does have its roots in Google's growing disdain
landing pages. If you are an affiliate, then this is a problem that affects you directly.
A BIG problem.
Looks great, but Google hated this site!|
Let me tell you briefly about how a little tiff in early 2008 between Google and one of the most
accomplished super affiliates of our time lead to the development of my Review Site software.
Jeremy Palmer had been building successful affiliate landing pages
for years. In fact,
he had made a boat load of money with Google AdWords. His strategy was to purchase traffic
and send it to his landing pages, where he would present nicely designed content that summarized
the offerings of the merchants he promoted. Sites like this one:
Listen To Rhapsody
For a while, this Rhapsody site was a tremendously successful campaign for Jeremy. It features
great web design that compels the visitor to click through to the merchant's offering. But Google
eventually decided that Jeremy simply wasn't offering enough visitor value
threatened to deactivate his account
immediately if he continued building sites in the
Now, if you aren't shocked by that, you should
be. Jeremy was spending hundreds of thousands
of dollars per year on Google AdWords, and apparently that didn't count for squat. Well,
Jeremy's no fool. He knew that in this David vs Goliath fight Goliath was always going to win.
So instead of sticking to his guns Jeremy changed his strategy and started building
sites designed specifically to please Google. His Black Ink Project 2.0 was a direct
manifestation of this change in strategy.
These days his goal is to build sites that Google considers to be packed with visitor value
These are sites that include: multiple products which are compared side by
side, multiple reviews to profile these products individually, and articles that cover
the same niche. In short, a selection of material that offers the visitor choices
Are these sites more difficult to build than the single-landing page model sites of the past?
You bet they are! But that's now part of the cost of doing business with Google if
you want to be a successful landing page affiliate.
Of course, there are thousands of affiliates who are still building single-landing page
sites who are managing to skate past these new restrictions. But one day Google will notice
, and just like Jeremy Palmer, they will wake to find the kind of nasty cease and desist
email that caused him to drastically change course with his affiliate marketing strategy.
When I learned about this, while following Jeremy's Black Ink Project 2.0, I was struck by
just how much work is required to get these new affiliate review sites off the ground.
For beginning affiliates this is a HUGE obstacle to progress. So to cut a long story short,
I developed my Review Site software so that you can create
these niched affiliate
review sites without
needing to know how to build
them from scratch, or
pay someone to do it for you.
And now I'm going to GIVE YOU that exact software...